You aim to stay alive for as long as possible. Points slowly count up over time, but if you take damage, points increase significantly. Your life slowly regenerates over time. Staying in a loop of death and recovery is the optimal approach to maximize points!

You get points slowly over time, but you get EVEN MORE points when you get hurt and recover, so you need to be on the edge of death to get maximum out of the game while being alive, kind of like in real life.

Here you go!

https://ldjam.com/events/ludum-dare/47/loopys-run