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There’s quite a story behind this one. I used wordle.net to generate a word cloud from the text of the “About Ludum Dare” and the “Rules and Guide” pages. [Unfortunately, I used a very small size for the image, so it became blurry when I scaled it up.] I did a few manual changes:

• Removed the word “game” as it was bigger than both “Ludum” and “Dare”, and that just didn’t look right.
• Recolored it until “Ludum” and “Dare” were in about the same colors as the current logo.
• Rearranged it so it clearly said “Ludum Dare” and not “Dare Ludum”.

At this point, I started to realize it was looking a bit like an ocarina, and… yeah.

Sadly, I forgot to increase the width before making the ocarina outline… so that’s why there are seams. I kind of like that effect, though… hopefully it’s not too ugly.