You take a role of someone running an ISP in the US.
(illustrative image, source: tubefilter.com)
You have your control room where you see traffic on a map and you build new connections or upgrade existing ones to meet the demand. You start on a state level, connecting cities, but move on to build connections between different states.
The more traffic you have, the worse it is for you...
Luckily you are good at your job, building effective infrastructure, and hoard up enough of your profits... to buy a senator. Then two, three, half of them. Now you can repeal Net Neutrality and throttle down high traffic users unless they pay more to watch TV, movies, or listen to music. Infinite money to make sure Net Neutrality never happens again!
The more money you have, the worse it is for everyone!